§ 18.1. Purpose and intent

The provisions of this section shall govern the construction alteration, repair, and placement of all signs and outdoor display structures together with their appurtenant and auxiliary devices in respect to structural and fire safety, height area, setbacks, and location.

The intent of this section includes the regulation of signs and outdoor advertising so as to enhance the overall aesthetics within the city, as well as to enhance traffic safety. This is accomplished through regulation that allows and provides a means of communication that is both attractive and safe for pedestrian as well as vehicular traffic. To achieve this purpose, the following objectives are outlined:

1.1. To control the location of all signs in a manner which will not obscure the signs of adjacent businesses and establishments.

1.2. To keep the signs at a reasonable height and scale to ensure their legibility and compatibility with their surroundings.

1.3. To prevent off-premises signs form conflicting with business, residential and public land uses.

1.4. To keep street intersections clear of signs which might obstruct or distract the view of motorist.

1.5. To restrict the proliferation of signs that will result in an inappropriate use of land.

1.6. To prevent visual pollution and improve the appearance of the city.

1.7. To prevent the obstruction of light, sunshine and air.

1.8. To safeguard and enhance property values, protect private and public investment in buildings and open spaces, and to protect health, safety, and general welfare.

1.9. To restrict excessive and confusing sign displays that do not relate to the premises on which they are located.

(Ord. No. 2169, § 1, 2-11-04)